Location based data is one of the most important, however it often takes a lot of time to submit and requires a lot of commitment from the user. Bike Pin product communicates the exact location of the cause of danger, which is as easy as pressing a button.
Shape of the device resembles a location pin and indicates the purpose of the product. It also fits in with the overall branding, by the use of grey and white colour combination.
Bike Pin gives two different types of feedback for the user in order to notify the GPS data was submitted. The first one is an LED for visual feedback, which states switched on for 3 seconds after pressing. However, if the cyclists does not have an opportunity to look at the product while pressing it, there is a second form of tactile feedback from the incorporated vibration motor.
The pushbutton cover features an indent in the middle, for a more comfortable finger placement. The top of the button was printed in resin, which gave it a smooth surface, which is pleasant to touch.
In order to keep the attachment of the device lightweight and convenient, a flexible cord was used.
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